Ries, Al; Trout, Jack Bottom-Up Marketing ISBN 13: 9780070527331

Bottom-Up Marketing - Hardcover

Ries, Al; Trout, Jack

9780070527331: Bottom-Up Marketing
Hardcover
ISBN 10: 0070527334 ISBN 13: 9780070527331
Publisher: McGraw-Hill, 1989
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Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign

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  • PublisherMcGraw-Hill
  • Publication date1989
  • ISBN 10 0070527334
  • ISBN 13 9780070527331
  • BindingHardcover
  • Number of pages226
  • Rating

Other Popular Editions of the Same Title

9780452264182: Bottom-Up Marketing

Featured Edition

ISBN 10:  0452264189 ISBN 13:  9780452264182
Publisher: Plume, 1990
Softcover

  • 9780071008952: Bottom Up Marketing

    McGraw..., 1991
    Softcover

  • 9788476156636: Bottom - Up Marketing (Spanish Edition)

    McGraw..., 1995
    Softcover

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