The Digital Estate : Strategies for Competing and Thriving in a Networked World - Softcover

Martin, Chuck

Softcover

ISBN 10: 0070411115 ISBN 13: 9780070411111

Publisher: McGraw-Hill, 1998

Synopsis

Chuck Martin reveals what the new networked world is all about, what lies ahead, and what every businessperson needs to kow to turn opportunity prosperity.

About this title

Review:

According to Chuck Martin there are two types of people: those who think the Net might be a really big thing, and those who know the Net is revolutionizing the world. In The Digital Estate, Martin provides a blueprint for success in our increasingly wired world, explaining in clear and readable prose how businesses can utilize the Internet and other new technology. His main point is that businesses must break the old molds and think about what they do in an entirely new way. Each chapter is liberally sprinkled with anecdotes about visionary companies creating their presence on the Internet, and an index lists more than a hundred URLs of featured businesses.

From the Back Cover:

"In the Digital Estate, [businesspeople can] learn to profit from others' Internet business experiments." - Success magazine. "A new business guide to thriving in today's Internet business world." - New York Post. "a smart survival manual...[Martin's] '100 Rules of Business Netiquette' set a standard for civil conduct in cyberspace.' - Publisher's Weekly. Get ready for a revolution in how all information, products, goods and services are produced and distributed. enter the digital Estate. Gathering force like a tidal wave, The Digital Estate is headed toward your business says this groundbreaking book from media- and cybervisionary Chuck Martin. This intuitive farsighted guide takes you on a mind-awakening tour of Internet opportunity and prosperity. It shows you how tiny startups can stomp corporate ginats in the new digital kingdom. you'll find out why: The past was static. The present is interactive. The past was local. The present is global. The past was money. The future is E-cash. The past was power and position. The future is skill and daring. with its absolutely essential 100 rules of business Netiquette, The Digital Estate puts you where the rubber meets the road on the Information Superhighway. It gives you and your enterprise the first truly informed blueprint for the conquest of cyberspace!

About this edition

• Publisher: McGraw-Hill
• Publication date: 1998
• ISBN 10: 0070411115
• ISBN 13: 9780070411111
• Binding: Paperback
• Edition number: 1
• Number of pages: 224