Design Communication: Developing Promotional Material for Design Professionals - Hardcover

Burden, Ernest

Hardcover

ISBN 10: 0070089329 ISBN 13: 9780070089327

Publisher: McGraw-Hill, 1987

Synopsis

To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, including: marketing planning and research; direct mail programs; proposals and qualifications; interview presentations; project design presentations; computer drawings; advertising and trade shows; and public relations and publicity.

About this edition

• Publisher: McGraw-Hill
• Publication date: 1987
• ISBN 10: 0070089329
• ISBN 13: 9780070089327
• Binding: Hardcover
• Number of pages: 216