Longaberger: An American Success Story - Hardcover

Dave Longaberger

Hardcover

ISBN 10: 0066621054 ISBN 13: 9780066621050

Publisher: Harper Collins, 2001

Synopsis

Dave Longaberger was one of the most remarkable entrepreneurs of his generation. His vision, his unorthodox business methods, and his belief in people resulted in the creation of one of the largest and most successful private companies in America.

Longaberger: An American Success Story is Dave's fascinating firsthand account of how he created and grew his company into the largest basket manufacturer in the United States, employing thousands of people, revitalizing his community, and inspiring everyone involved with a commitment to quality, craftsmanship, and a unique management philosophy.

As Dave himself admits in this moving and compelling memoir, he was an unlikely success story. In addition to having epilepsy and a stutter, Dave suffered from a learning disorder, finally graduating high school at the age of twenty-one. Yet, he ran two profitable businesses, a restaurant and a grocery store -- which, to the horror of bankers and friends, he then sold in order to finance his struggling basket company.

Dave was a business maverick who only let adversities make him stronger and more versatile. He became renowned for his managerial skills -- and his sense of humor. More than once he started a food fight at a company event or launched a wild idea -- like the basket-shaped headquarters building -- that just happened to work perfectly.

This engaging story shows how Dave Longaberger shared his life and unconventional business sense to create what is now the $1 billion-in-sales Longaberger Company. Join him on his journey as he takes his own unique route to success. Learn about the many original and highly unusual management practices that not only contributed to the strength of the Longaberger enterprise but can make any business run more profitably. Follow Dave's example and develop the entrepreneurial skills necessary for business success.

Longaberger: An American Success Story is an affirmation of the American values of independence, hard work, and business ethics. Inspirational as well as informative, this is a moving portrait of an enterprise and an entrepreneur, both of whom are loved and revered by the thousands of people whose lives they have enriched.

About The Longaberger Company

From a bare-bones beginning with a handful of part-time employees in 1972, Longaberger today, under the leadership of president and CEO Tami Longaberger, employs some 8,700 people and inspires some 70,000 independent sales associates across the United States. The Longaberger Company has a sprawling campus of office facilities, production plants where basket makers create more than 40,000 high-quality baskets every day, and tourist attractions in and around central Ohio.

About this title

Review:

Although many businesspeople may not yet be familiar with Dave Longaberger and the hugely successful basket company that bears his name, they probably should be. The story of the man and his enterprise, as told in Longaberger: An American Success Story, is as informative and inspiring as any likely to pass their way. In fact, this plainspoken memoir--prepared with business writer Robert Shook shortly before Longaberger's death from cancer in 1999--ought to be required for all entrepreneurs who think they really know what makes the business world go round.

In its pages, Longaberger candidly relates how he first learned to share and do his part as one of 12 children in a small house in tiny Dresden, Ohio--and how seemingly major drawbacks like epilepsy, stuttering, learning disabilities, and lack of a college education never deterred him. He tells how he kicked off his entrepreneurial career with a restaurant and grocery-drugstore before opening the basket company in 1973 as a part-time family affair, and how its workforce ultimately grew to 8,000 while revenues hit $1 billion. Longaberger fully explains overcoming his difficulties and learning the real secrets of business by shoveling snow and toiling in a grocery store as a youngster, and then selling baked goods and working in a factory as a young man. He also shows how this knowledge, and his penchant for the unconventional, became invaluable when he went into business for himself. The story includes Longaberger's rationale for the moves he parlayed into success, and offers his specific management principles along with advice on how and why to implement them. At its heart, though, Longaberger's message is deceptively simple. "If you remember nothing else about this book," he writes, "I hope you realize that if a small-town boy like me can make it, anyone in America who's willing to work hard should be able to earn a darn good living." --Howard Rothman

About the Author:

Dave Longaberger was able to complete this book prior to his passing as a final gift to all who share the simple dream of making people's lives better.

About this edition

• Publisher: Harper Collins
• Publication date: 2001
• ISBN 10: 0066621054
• ISBN 13: 9780066621050
• Binding: Hardcover
• Edition number: 1
• Number of pages: 234