Basic Marketing: Principles and Practice - Softcover
Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more specialized needs. The role of information technology is discussed with reference to its impact on marketing - notably marketing management and marketing information services. The text reflects recent developments, particularly the growing importance of internationalism and the Single European Market, the application of new technologies, the growth of consumerism, environmentalism and the changing role of the state. The fundamental assumption of the book is that the interplay of academic and practical knowledge holds the key to understanding and applying marketing.
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- PublisherHolt,Rinehart & Winston of Canada Ltd
- Publication date1986
- ISBN 10 0039106039
- ISBN 13 9780039106034
- BindingPaperback
- Edition number2
- Number of pages400
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Basic Marketing: Principles and Practice
Published by
Holt,Rinehart & Winston of Canad
(1986)
ISBN 10: 0039106039
ISBN 13: 9780039106034
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Softcover
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. A few small marks or stains to the page edges/pages . A tan to the page edges/pages . Annotations to page edges/pages, may include notes, highlighting or underlining. Minor shelf wear. Previous owners name inside the front page/cover. Seller Inventory # wbb0021481071
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Basic Marketing: Principles and Practice
Published by
Holt,Rinehart & Winston of Canad
(1986)
ISBN 10: 0039106039
ISBN 13: 9780039106034
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paperback
Quantity: 1
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Book Description paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_384341323
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Basic Marketing: Principles and Practice
Published by
Holt,Rinehart & Winston of Canada Ltd 01/04/1986
(1986)
ISBN 10: 0039106039
ISBN 13: 9780039106034
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Softcover
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780039106034
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Basic Marketing: Principles and Practice
Published by
Holt,Rinehart & Winston of Canada Ltd 01/04/1986
(1986)
ISBN 10: 0039106039
ISBN 13: 9780039106034
Used
Softcover
Quantity: 2
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780039106034
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