Advertising, Promotion and Supplemental Aspects of IMC - Hardcover

Shimp, Terence A.

Hardcover

ISBN 10: 0030211131 ISBN 13: 9780030211133

Publisher: South-Western College Pub, 1999

Synopsis

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.

About this title

About the Author:

Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.

About this edition

• Publisher: South-Western College Pub
• Publication date: 1999
• ISBN 10: 0030211131
• ISBN 13: 9780030211133
• Binding: Hardcover
• Edition number: 5
• Number of pages: 704