Charting the Corporate Mind - Hardcover

Hampden-Turner, Charles

Hardcover

ISBN 10: 0029137063 ISBN 13: 9780029137062

Publisher: Free Press, 1990

Synopsis

Shows how corporations can use the technique of charting to resolve key business decisions in scale, marketing and organization

About this title

From the Back Cover:

Companies are now racing to learn rather than produce, and those who lead must learn most - and most quickly. The central pillar of this learning process is an organization's ability to resolve dilemmas that appear and reappear in constantly changing forms. Now available in paperback for students of strategy and management this ground-breaking book addresses key issues such as:

* How reliable do you make your product before you undermine your own replacement market?

* Do you standardise your product to provide it cheaply on a large scale or do you make it distinctive?

* Do you compete on quality and demand at premium price or do you compete on low cost?

* How much value can you afford? Is one feature best or a combination?

* Should you try to attract the widest possible market by combining numerous features or target a more defined market sector?

Hampden-Turner shows what outstanding individuals in the private sector have achieved. This book presents a tried and tested learning system which companies can adapt or fit their own circumstances. Successful users include Shell Oil, Apple Computer and Hanover Insurance.

About the Author:

Charles Hampden-Turner is Senior Research Fellow at the London Business School and Visiting Scholar at the System Dynamic Center at MIT. He is the author of seven books, including Maps of the Mind and Corporate Culture and Leadership Effectiveness. Mr. Hampden-Turner holds a doctorate from the Harvard Business School, is a fellow of the Cybernetic Society, a founding fellow of the International Executive Forum, and a member of the Global Business Network. He has been awarded both Guggenheim and Rockefeller fellowships, and is a past winner of the Douglas McGregor Memorial Award.

About this edition

• Publisher: Free Press
• Publication date: 1990
• ISBN 10: 0029137063
• ISBN 13: 9780029137062
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240