Lifetrends: The Future of Baby Boomers and Other Aging Americans - Hardcover
Examines the far-reaching economic implications of America's aging population--a group that by 2020 will control seventy percent of the nation's net worth--in terms of lifestyle, buying trends, politics, and society
"synopsis" may belong to another edition of this title.
From Library Journal:
The media has "discovered" the elderly, and this book is a a sweeping, fairly general, and glitzy coverage of the subject, much like Ken Dychtwald and Joe Flower's Age Wave ( LJ 3/15/89). This touches on early retirement; Social Security; the future roles of elderly women; the possibility of intergenerational warfare; and even sex and the elderly. The authors emphasize the so-called baby boomers (those born 1946-64) and how their elderly years will differ from those of the current elderly. Reflecting the advertising background of the authors, the elderly are viewed to a great extent as consumers. A specialist in the field or a highly interested layperson might find this book superficial and not very new, but to a general reader, it may provide an overview. Readers wanting greater depth might prefer Our Aging Society , edited by Alan Pifer and Lydia Bronte ( LJ 4/1/86). See also Richard J. Margolis's Risking Old Age in America , reviewed in this issue, below.
- Ed. -- Dale Vinyard, Wayne State Univ . , Detroit
Copyright 1989 Reed Business Information, Inc.
From Publishers Weekly:
- Ed. -- Dale Vinyard, Wayne State Univ . , Detroit
Copyright 1989 Reed Business Information, Inc.
The compilers of this comprehensive view of the "baby-bust" generation, i.e. tomorrow's adults, are marketing consultants to firms that court the 50-plus consumer. As they take a speculative look toward the year 2000, when adults over 50 will represent an $800 billion market, they conjecture on directions in lifestyles, politics, health care and other areas in the next century. Based on analysis of current trends, this informative survey offers a wealth of material, especially for those born since the 1950s.
Copyright 1989 Reed Business Information, Inc.
Copyright 1989 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherMacmillan Pub Co
- Publication date1990
- ISBN 10 0025172913
- ISBN 13 9780025172913
- BindingHardcover
- Edition number1
- Number of pages271
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Lifetrends: The Future of Baby Boomers and Other Aging Americans
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Lifetrends: The Future of Baby Boomers and Other Aging Americans
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Lifetrends: The Future of Baby Boomers and Other Aging Americans
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Lifetrends: The Future of Baby Boomers and Other Aging Americans
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(1990)
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Lifetrends: The Future of Baby Boomers and Other Aging Americans
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Macmillan Pub Co
(1990)
ISBN 10: 0025172913
ISBN 13: 9780025172913
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0025172913-G
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LIFETRENDS The Future of Baby Boomers and Other Aging Americans
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(1989)
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ISBN 13: 9780025172913
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Book Description Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. 271 pp., Red & Blue Hardback, Gilt title, Fine & Crisp in Fine DJ, 1st ed, 2nd prntng. Seller Inventory # 025345
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