Collins Dictionary of - Marketing - Softcover
A marketing dictionary written in clear, accessible language by a Director of Marketing for Accenture
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About the Author:
Dr Charles Doyle is Director of Marketing and Senior Vice-President of global marketing at Accenture. Dr Doyle is a frequent conference speaker and publisher of several works, broadcasts regularly and writes feature articles on aspects of marketing for the national press.
"About this title" may belong to another edition of this title.
- PublisherHarperCollins Publishers
- Publication date2003
- ISBN 10 0007131364
- ISBN 13 9780007131365
- BindingPaperback
- Number of pages480
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Marketing (Collins Dictionary of)
Published by
HarperCollins Publishers, United Kingdom, London
(2003)
ISBN 10: 0007131364
ISBN 13: 9780007131365
Used
Paperback
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Book Description Paperback. Condition: Fair. A marketing dictionary written in clear, accessible language by a Director of Marketing for Accenture The Collins Dictionary of Marketing is the ideal companion for anyone who requires an authoritative guide to marketing terms, whether a professional marketeer, or in business, or simply a student of this fascinating subject. Marketing is now all-pervasive, with marketing techniques now being applied to virtually all human activities, from charity work to major industries and the strange world of celebrity creation. From `global marketing' to `relationship marketing', from `b2b marketing' to `1 to 1 marketing', from `viral marketing' to `ideas marketing', the Collins Dictionary of Marketing is the ideal guide to this all-pervasive subject. Brand a brand is a combination of attributes that give a company or organisation a distinctive identity and value relative to its competitors, its stakeholders and its customers. The attributes that make a brand are both tangible (for example, a name, a visual logo or trademark, services, people) and intangible (such as personality, reputation, mental associations, a promise, an expectation or set of values) which, together, create a memorable and relevant BRAND IMAGE in the eye and mind of the beholder. A strong brand is often seen to enable either customer loyalty or to permit premium pricing of goods and services and to increase the value of companies. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR011340070
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Marketing (Collins Dictionary of)
Published by
Collins 03/03/2003
(2003)
ISBN 10: 0007131364
ISBN 13: 9780007131365
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Softcover
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780007131365
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Marketing (Collins Dictionary of)
Published by
Collins 03/03/2003
(2003)
ISBN 10: 0007131364
ISBN 13: 9780007131365
Used
Softcover
Quantity: 2
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Rating
Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780007131365
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Collins Dictionary of - Marketing
Published by
HarperCollins Publishers
(2003)
ISBN 10: 0007131364
ISBN 13: 9780007131365
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Seller Inventory # M00007131364-B
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