Customer Intimacy. Pick Your Partners, Shape Your Culture, Win Together - Softcover
1997
"synopsis" may belong to another edition of this title.
From Library Journal:
Intimacy with customers involves understanding their needs and a commitment to meeting those needs. That, says Wiersema, who has served as an international business consultant, may take various forms: customization of products or services, integration of business operations in mutually advantageous ways, or long-term planning together. Wiersema indicates that achieving customer intimacy takes agility, picking one's partners correctly, and shaping company culture. Savvy listeners may notice some disadvantages to Wiersema's approach, which may narrow a company's customer base to fewer, though larger, accounts. Additionally, getting to know customers well and orienting a company's operations to their requests is an expensive proposition. Ultimately, however, this useful, insightful program, which Wiersema himself narrates, should do well in most business collections.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
Copyright 1996 Reed Business Information, Inc.
Review:
Copyright 1996 Reed Business Information, Inc.
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together provides detailed plans for both large and small companies to create the mutually beneficial detailed plans for both large and small companies to create a successful vendor-customer relationship in today's business world. Customer Intimacy reveals the secrets of establishing and maintaining close customer relationships with extensive examples of companies like CIGNA, Black & Decker, and Airborne Express. Exceptional readable, straightforwardly written, Customer Intimacy is immediately accessible to anyone with managerial or administrative corporate responsibilities for developing and maintaining a customer base. -- Midwest Book Review
"About this title" may belong to another edition of this title.
- PublisherHarperCollins Business
- Publication date1997
- ISBN 10 0006388396
- ISBN 13 9780006388395
- BindingPaperback
- Number of pages240
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Customer Intimacy
Published by
HarperCollins Business
(1997)
ISBN 10: 0006388396
ISBN 13: 9780006388395
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001043033
Buy Used
US$ 1.00
Convert currency
Stock Image
Customer Intimacy
Published by
HarperCollins Business
(2002)
ISBN 10: 0006388396
ISBN 13: 9780006388395
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0006915379
Buy Used
US$ 4.22
Convert currency
Stock Image
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Published by
HarperCollins
(1998)
ISBN 10: 0006388396
ISBN 13: 9780006388395
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9780006388395. Seller Inventory # 9441211
Buy Used
US$ 3.86
Convert currency
Stock Image
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Published by
HarperCollins Business
(1998)
ISBN 10: 0006388396
ISBN 13: 9780006388395
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Good. Book is in good condition. Slight discolouration to the pages. Seller Inventory # G0217747
Buy Used
US$ 9.09
Convert currency
Stock Image
Customer Intimacy Fred, Wiersema
Published by
HarperCollins Business
(1998)
ISBN 10: 0006388396
ISBN 13: 9780006388395
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. Book is in good condition. Cover has some wear. Seller Inventory # E0150769
Buy Used
US$ 10.02
Convert currency
Stock Image
Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together
Published by
HarperCollins Business
(1998)
ISBN 10: 0006388396
ISBN 13: 9780006388395
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. Very Good or better condition, looks unread, very slight tanning to page margins. This book is in stock now, in our UK premises. Photos of our books are available on request (dustjacket and cover illustrations vary, and unless the image accompanying the listing is marked 'Bookseller Image', it is an Abebooks Stock Image, NOT our own). Overseas buyers please also note that shipping rates apply to packets of 750g and under, and should the packed weight of an item exceed this we reserve the right to ship via 'Economy', or request extra postage prior to fulfilling the order, or cancel. Seller Inventory # mon0000071107
Buy Used
US$ 26.73
Convert currency