Odyssey: Pepsi to Apple - Softcover
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
"synopsis" may belong to another edition of this title.
From Library Journal:
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1987 Reed Business Information, Inc.
Copyright 1987 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherHarperCollins Publishers Ltd
- Publication date1994
- ISBN 10 0006383432
- ISBN 13 9780006383437
- BindingPaperback
- Number of pages616
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Odyssey
Published by
HarperCollins Publishers Ltd
(1994)
ISBN 10: 0006383432
ISBN 13: 9780006383437
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002932795
Buy Used
US$ 3.64
Convert currency
Stock Image
Odyssey
Published by
HarperCollins Publishers Ltd
(1994)
ISBN 10: 0006383432
ISBN 13: 9780006383437
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR002730937
Buy Used
US$ 3.64
Convert currency
Stock Image
Odyssey: Pepsi to Apple
Published by
HarperCollins Publishers Ltd
(1994)
ISBN 10: 0006383432
ISBN 13: 9780006383437
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1. Seller Inventory # G0006383432I5N00
Buy Used
US$ 10.57
Convert currency
Stock Image
Odyssey: Pepsi to Apple
Seller:
Rating
Book Description Paperback. Condition: Very Good. Odyssey: Pepsi to Apple This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780006383437
Buy Used
US$ 6.08
Convert currency
Stock Image
Odyssey: Pepsi to Apple
Seller:
Rating
Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780006383437
Buy Used
US$ 6.08
Convert currency